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The idea for Colors of Love came about as an addition to Alpha Psi Lambda’s National Founders Week, which is currently taking place.
“Collaborating with the Alphas appealed to me because they’re known for hosting open forums that get people thinking about issues,” said Gabriela Santiago, referring to the idea for the collaboration.
incentives from the business community – to land the likes of British Airways or Lufthansa or new direct service to London-Heathrow or Tokyo, Japan.
Per FAA regulations, CVG says it can't be privy to those conversations, she said.
"But this is just one component in the overall scheme of things. Or are we playing to win, which (if so), I think you can present a more aggressive option," said board member Chad Summe.
It won't close the deal."The four-year plan is set to roll out Jan. Several Kenton County Airport Board members, during a meeting this week, critiqued the package for not going far enough. The board ultimately approved the incentives but voted to up the ante for airlines serving new target markets; instead of ,000 in marketing dollars, flights to a new target market would allow for 0,000 in support. CVG has identified nine such target markets, which include many West Coast destinations, namely Long Beach, Oakland, Portland, Seattle, San Diego and Orange County-John Wayne, but also Dallas, Houston and Chicago-Midway – destinations where there's strong demand, Spann said, but no direct routes.
"Eight out of 10 times, (they're) going to ask about our air service incentive package – and it's been a short conversation up to this point, because we didn't have it."Over the last several years, such incentive programs have become increasingly important, CVG officials said, although airports are restricted by the Federal Aviation Administration on their type and duration.
CVG, for example, can only waive landing fees, gate use fees and ticket counter fees.
“Stereotypes are worse for Hispanic females because of the stereotype of being overly sexual,” Santiago said, during the cross the line open discussion. At least four of those cities were also recently identified by the Louisville airport when it updated its incentive package last month."It's a very competitive environment that we find ourselves operating in," Kressler said. It's not the most aggressive in the world, but it certainly gets us to the table and makes us part of the conversation.We're on par with our regional peers with the dollar amounts we see."Other parts of the program could be revised upward at a later time, CVG officials said."We benchmarked over 15 airports of similar size; we're more aggressive than some, not as aggressive as others, but we're right on the mark," Spann said.An existing carrier or new entrant – like Southwest or Jet Blue, a long-time focus, or Copa Airlines, which the airport is targeting for Latin American service – could also receive marketing support.
If a new airline serves an airport-designed target or emerging market, more incentives apply."We specifically reviewed this with Jet Blue, and they said it was highly competitive," said Bobby Spann, CVG vice president of external affairs.The Colors of Love event was used to promote Alpha Psi Lambda National, Inc.’s Founders Week. They will also be hosting a day of service where participants will meet outside of the Student Union circle at 9 a.m.